VAES Information Series 02-2
VAES Information Series 02-1
Analysis of the survey responses reveals that there are far more small operations than large. Small greenhouses, defined as those having less than 10,000 square feet of heated space, made up 58% of the respondents. Nineteen percent of the responding businesses were defined as medium sized greenhouses based on operating between 10, 000 and 29,999 square feet of heated space. Large greenhouses, those with over 30,000 square feet of heated space, made up only 15% of the total. A final 9% of the respondents were categorized as "other," based on the nature of their business rather than size. However, large growers operate a disproportionate share of the production space, employ a disproportionate number of those working in greenhouses, and generate the majority of the revenue earned in this field. Those responding to this survey represent many years of experience in the greenhouse industry. As might be expected, many of the larger operations had been in business longer, but even small operations reported a median of eight years in business under present ownership.
Most respondents produce a variety of crops, and are interested in learning more about crops that they currently produce, as well as crops that they are not currently producing, with interest in learning more about perennials being the most preferred topic. While nearly two thirds of the respondents produce some form of bedding plants, many other floral and vegetable crops are in production. There was a trend toward some flowering potted plants like poinsettias or chrysanthemums being produced in greater numbers by large greenhouses. Some training needs varied with the size of the operation. Large and medium sized growers expressed more interest than did small and other growers in learning about several plant production topics, including automation of greenhouse functions, nutritional management, plant growth regulators and managing wastewater and runoff. Large and medium sized growers were generally more interested in employee management topics. Information regarding training needs is being used to develop research and educational programs planned to meet the identified needs of those in the industry.
Following administration of the survey, three focus groups were conducted in various parts of Virginia. Small groups of growers were given an opportunity to discuss the issues greenhouse growers face in running profitable operations. Recurring themes confirmed the survey results and included attracting and retaining a competent labor force, and marketing to deal with competition. A focus group in which participants were VCE agents discussed how VCE could address the issues facing the industry.
VAES Bulletin 01-2
VAES Bulletin 01-1
VAES Bulletin 00-2
VAES Bulletin 00-1
VAES Information Series 99-1
VAES 99-1
VAES 98-2
VAES 98-1
VAES 96-1
VAES 95-2
Back to Numbered VAES Publications
Back to Research, Impacts & Publications